Beauty & the Bank

24 Jan

rihanna-cover-girl-ad16a00e55291ee848833011570994056970c-800wi562_995_covergirl_zoom“African-American women spend $7.5 billion annually on beauty products, which is 80 percent more than the general market. The reason it’s such a dramatic difference is attributed to the fact that African-American women have to sample more products to find the right ones for their skin.”

That’s what a new study by Essence magazine revealed.

Well, actually, when I stop to think about this, it does seem more than true. I’ll admit, I have spent hundreds of dollars on make-up over the years. Since my mother finally got off her high horse and gave me permission to wear it, every time i stop in a store, the beauty department is the first place i go.

Looking at the results form the Essence it all makes sense. As a Black women, I feel i spend more money on make-up because it takes so long to find the right product for my skin color. I have bought the same foundation in numerous shades because the one i purchased was not the right color. I’m sure other women with darker skin tones can relate. The media always portrays beauty as a blond, blue eyed, rosy cheeked, crimson-lipped, leggy white woman. How an we as women of color look up to and try to imitate that??? Of course, the mode is beautiful, they always are. But the lack of Black, Asian, Native American, and island models leaves us darker skinned women to fend for ourselves. We can’t  just look at the models and say, “oh, i look just like her, I’ll go out and get the exact same make-up she’s wearing.”

It seems that a few major make-up companies are marketing off of this sad trend. The more money we spend on their merchandise, the more money they make.

Huge deal for us….

No big deal to them…but their are a few exceptions.

Beyoncé and Halle Berry are black celebs who are featured in beauty ad campaigns. But how can they even really be considered, compared to the dozens of white women?

And even then, most of those campaigns feature minimal things, like mascara, nail polish, or lip gloss….all products which can be used on virtually any skin tone.

But some companies are trying to help. Covergirl seems to be the leader in marketing towards women of color. Such actions as making Rihanna a Covergirl, and introducing Queen Latifah’s new collection, Covergirl Queen Collection, are making them favorites of darker skinned women.

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