Levi’s Woman-hunt

22 Feb

Almost everyone owns a pair of Levi’s jeans, or if not, you know someone who does.  The company has been a favorite and long-standing force in the fashion industry.

Now, Levi’s is on the prowl and searching for one female to be the new face and “online voice of Levi’s women”. The lucky female who is selected is set to become a local media superstar and will enjoy a number of great benefits including:

  • paid internship with the global Levi’s company
  • become a spokeswoman for the brand

The contest will be conducted through Facebook. Those interested must submit a 1-2 minute video to the company’s Facebook app. After all submissions are in and the deadline is reached,  Levi’s will go through the entries and select five finalists, whose videos will then be shared on Levi’s Facebook Page. Members of Facebook will then be able to vote for their favorite candidate, Levi’s will tally the votes, and the winner will be announced sometime in late July.

Levi’s brand believes their decision to conduct the contest online will make it easier and more exciting for those entering and those voting, but it is also very beneficial for the company & increase its media value. Director of Women’s & Digital Marketing Kristin Bannister explained that “it’s more about engagement…we don’t put strict measurements on sales.” The brand has over 300,000 Facebook fans, which is expected to grow even more due to the contest.

I believe Levi’s is doing a good thing and has launched a great campaign. Its boosts a very desirable prize and not only will it receive more business and awareness, it may also increase activity among Facebook users and potentially introduce new ones. It is a partnership that benefits all involved.


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